3G时代通信运营商战略联盟研究

Research on Strategic Alliance of the Telecom Operation Businesses in the 3G Period

无论是通信行业固有的,还是伴随着3G时代而新出现的行业特征都明确地显示出战略联盟对于3G时代的通信运营商有着重要意义;在价值链上的某一环节,甚至整条价值链上通过战略联盟形式完成其升级过程是通信行业的必然选择。事实上,即便在3G时代到来前,我国三大通信运营商也有不同程度的联盟战略,但是其现状还远远无法呼应3G时代对于战略联盟的呼唤,通信行业内亟须开展更广泛、更深层及更直接的战略联盟。

The paper firstly analyzes the four characteristics in the telecom industry; and basing on the characteristics, the paper argues that the teleeom enterprises should take alliance as basic stratey and explains the five alliance forms one by one. Lastly it describes the three Chinese 3G operation businesses＇ alliance status. Some suggestions are also given.