屈臣氏:品牌暗战

Watsons:The Dark War of Brand

在上海的繁华路段淮海中路逛过的年轻女性，一定都会记住屈臣氏个人护理店蓝底白字的标志。当然，这并不是因为她们的记性好，而是因为屈臣氏曝光率实在过高。在这条以熙熙攘攘的购物人群著称的并不漫长的街边，屈臣氏已经开出了四家店面来拉拢顾客、疯狂吸金。

At present,almost every working day a new Watson appears in China,this situation is not consistent with its previously lowkey style.However,with Mannings,Cosmed and Sephora's powerful offensive,as well as domestic manufacturers of similar emerging,which gave Watson a lot of pressure,even though it is still in the dominant position in the country.It now appears that Watson's expanding by leaps and bounds is to seize the market,grab the first brand position with consumers.Watson to take advantage of other competitors on weak footing,the first started a war-fight for the 'health and beauty' market chain brand.Although membership cards,technical analysis and improvement of its own brand of these three still seem relatively weak,but they had shown Watson's core strategy -in the snatch sites,on the basis of preconceptions,so stay ahead of Watson.Moreover,we have reason to believe that it will proceed in this direction,better and better.Watson is not a myth,it is more like a master of brand operation.Although there are many problems to be solved,but at least so far,Watson has done the best in this area.