摘要
网络热点事件是指经由网络媒体发布信息、形成相应舆论进而成为众所关注的热点事件。2009年为数不少的网络热点事件体现了一系列传播学特征:传播迅速,相应的网络语汇得以广泛流播;参与群体明显扩展;大致都有自己的传播规律;折射出受众心理的新的内涵;信息传播的准确性、可靠性不易辨别和确认。这些网络热点事件在传播模式、传播控制、传播效果等层面对既有传播学理论提出了挑战:对既有的传播模式理论有所超越;对"把关人"理论有所突破;对"议程设置"理论有所拓展。
Hot network events refer to the events that are released by network media, form public opinions and become major concerns. The year 2009 saw quite a few of them and they showed a series of characteristics typical of communication studies： spreading rapidly with corresponding network vocabulary; expanding obviously with participants; spreading generally with their own regularity; reflecting new meanings to the audience psychology; being difficult in identifying and confirming the information accuracy and reliability. They have posed challenges to the existing theories of communication studies in the aspect of their pattern, control and result such as exceeding the present spreading mode, breaking through the theory of the ＂ check -maker, and developing the theory of ＂agenda -settinz＂.
出处
《江南社会学院学报》
2010年第1期27-30,共4页
Journal of Jiangnan Social University
关键词
网络热点事件
传播学理论
公共领域
Network Hot Events
Communication Theory
Public Domain
