世界贸易与玩具标准化

World Trade and Standardization of Toys

我国玩具工业是建国以后逐步发展壮大起来的，现在已成为我国轻工业的支柱行业之一。但是我国玩具中、低档产品多，高档产品少；老产品多，新产品少。在设计造型、功能性和趣味性等方面跟不上国际市场的变化要求，玩具出口在国际市场中所占的份额还不多。面对《标准守则》，必须采取对策，进一步扩大我国玩具产品的出口，在国内外市场占有更多的份额。对策是：强化标准化意识，搞好企业标准化工作；增强名牌战略意识，提高企业的信誉；增强市场意识，增加玩具花色品种；积极参加国际标准化组织活动，掌握国际市场动态。

The Chinese toy industry is developed and grown up after the founding of the People's Republic of China, and is today one the main industries of China's light production industry. However, this industry has the problems such as many toys are of lower grades and out of steps with world market in terms of functionality and attraction. Out market share is still lower. In the light of the 'Standard principle ', our toy industries shall take proper measures to further expanding the export of toys for more larger market share. The suggested measures include the deepening of standard understanding, carrying our further standardization in the industries, promoting the idea of famous brand functioning, improving the reputation of industries, increasing the market idea, increasing the number of toy designs, participating actively the programs of ISO and trying to know better the market demand.