摘要
新媒体语言以其混杂性、简洁性、直观性、模糊性等特点深受大学生青睐,并形成了群体表达的有力传播途径,这给大学生思想政治教育带来了机遇和挑战。积极发挥新媒体语言的优势,要充分利用新媒体为大学生思想政治教育提供的广阔平台和丰富手段,提高思想政治教育实效性。
Language in multi -media is characterized by mixture, conciseness, directness and vagueness. It has become influential means of communication with strong expressive power. This brings opportunity and challenge to moral education of college students. By making full use of language feature in multimedia, and its huge platform and rich expressions, moral education is expected to improve greatly.
关键词
新媒体
思想政治教育
语言
特征
multi - media
moral education
language
feature
