H&M:销毁商品何错之有?

H&M:Damaged goods,Right or Wrong?

如果走广泛捐赠的路线,不但是对自己品牌体系的破坏,是对自己营销渠道的破坏,更是对支持品牌、通过品牌来彰示身份。

H&M,the brand from Sweden,are sweeping the international apparel market with an overwhelming advantage.At the same time,it has been considered to be a model of corporate social performance.In the charity,it come up with large amounts of cash each year;in the garment raw materials,which strictly adhere to environmental labeling.Or even,in order to save paper,it is even shipped the product label are doing as small as possible.But recently,the Swedish clothing companies have been accused of overquarter discarded piles of clothes,and discard all the clothes before the break cut.The face of these have been destroyed,a huge number of brand new clothes,the people who struggling under the economic crisis express their resentment and anger.Shear-breaking new clothes,and discarded,why has always been public-spirited H&M will be the cause of such a move?What kind of logic behind such a move implies?