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国有商业银行员工工作满意度影响因素的实证研究——以中国工商银行四川分行支行为例 被引量:2

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摘要 商业银行经营管理的目标是利润,服务是商业银行实现利润的载体,服务的宗旨是满足优质客户的合理需求、培育客户忠诚。客户满意度取决于员工的服务态度。员工作为客户服务的载体,其服务质量决定于员工的满意度。因此,通过对员工满意度的影响因素实证分析,得出在国有商业银行内部员工满意度的影响因素,对国有商业银行进行人力资源管理,提高员工满意度提供意见和参考。
出处 《中国市场》 2010年第3期98-99,共2页 China Market
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