摘要
为了提高房地产企业的核心竞争力,使房地产企业在激烈的市场竞争中立于不败之地,房地产企业采用先进的客户关系管理已经势在必行。现论述了房地产行业发展现状以及房地产企业引入客户关系管理系统提升核心竞争力的途径。
In order to increase the competitive of real estates enterprises and make the real estate enterprises remain invincible in the market. The advanced customer relation management for real estate is imperative under the situation. The development status of real estate industry and the way of its introduction of customer relation management are discussed.
出处
《价值工程》
2010年第1期80-81,共2页
Value Engineering
关键词
房地产
核心竞争力
客户关系管理
Real Estate
Core Competitiveness
Customer Relation Management
