基于电子商务的自贡“盐帮菜”餐饮企业经营探索

Explore the Operation of Food and Beverage Trade Zigong Salt Gang's Dish Based on E-commerce

随着网络经济时代的到来,电子商务作为一种新型的贸易方式,为旅游餐饮市场带来了崭新的挑战和机遇。本文通过旅游电子商务在我国餐饮行业的发展现状研究,以SWOT框架为基础,分析了自贡"盐帮菜"餐饮企业实施电子商务的优势、劣势、机遇和挑战,进而提出了基于旅游电子商务的自贡"盐帮菜"餐饮企业经营管理对策。

As the internet economy times come, E-commerce, which serves as new modes of trade, brings new challenges and opportunities for development of tourism catering market. Advantages and disadvantages as well as opportunities and challenges for food and beverage trade of Zigong salt gang＇s dish are analyzed by researching tourist electronic commence current status of our country＇s food and beverage industry and based on SWOT frame, operating management strategies on the foundation of tourist electronic commence in food and beverage trade of Zigong salt gang＇s dish.