打造电子商务环境下的中小企业核心竞争力

BUILD THE CORE COMPETITIVENESS OF SMES UNDER THE E-COMMERCE ENVIRONMENT

在传统的市场竞争模式下,中小企业由于自身的条件的限制,相对于大中型企业一直处于劣势。电子商务作为一种全新的营销方式为中小企业公平参与市场竞争提供了平台和机遇。面临新的发展契机,中小企业只有构建属于自己的企业核心竞争力才能抓住机会,立足并站稳市场。

Under the traditional mode of market competition, the SMEs have been in the inferior conditions comparing to many small and medium size enterprises, due to their own conditions. As a new marketing approach for SMEs, E -commerce provides a platform and opportunities for them to participate in fairly. Facing the new development opportunities, SMEs must build up their own core competitiveness, Only in this way, can SMEs seize the opportunity and stand on the market firmly to develop in a long term.