广告思维对财务管理的启发

Apply Advertise Thinking to Financial Management

提出了将广告思维运用到财务管理中的新理念。从广告表现的几个方面引出论题,阐述现代企业财务管理运用广告思维将获得全面提升,充分发挥财务管理职能,适应现代化企业的需求,说明广告思维对财务管理具有很大的启发作用。

A brand-new idea which is applying advertisement thinking to financial management is pres- ented in this paper. From several aspects of the presentation in advertising, the application of advertise- ment thinking of the financial management in modern enterprises will be elevated in all dimensions. The function of financial management will be satisfied in the modern enterprises.