论培训机构的品牌战略与高职外语教改

Enlightenment from Foreign Language Training Institutions' Brand Management Strategies to Higher Vocational Foreign Language Educational Reform

通过对浙江地区数十家知名外语培训机构的调研,比较和总结了培训机构之间品牌战略的共性与特异性,以及高职院校与培训机构之间的教改重点和现状的差异,在分析的基础上探讨了培训机构成功经验和策略对高职外语教学改革的借鉴意义。

Survey has been conducted to dozens of well-known foreign language training institutions in the region of Zhejiang Province, and through comparison and summary of the similarities and specificities of the brand management strategies of the training institutions,the differences of the status of educational reform between higher vocational colleges and training institutions have been discussed. Based on the above analysis, the paper discusses the referential significance of the successful experience and strategies of the training institutions to the higher vocational foreign language teaching.