网络宣传在提升科室医疗技术品牌中的作用

The Significance of Internet in Building Department Brand

一个科室医疗技术品牌是医院品牌形象建设中最重要的部分。近年来,首都医科大学附属北京朝阳医院胸外科通过网络宣传促进了科室医疗品牌和社会品牌的建设.

The medical skill brand of a department is the most important part of hospital brand building. In recent years,by the method of internet,the Department of Thoracic Surgery of Beijing Chao-Yang Hospital highlighted both medical skill brand and social brand.