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浅谈金融危机背景下的民营企业跨国并购策略

On Private Enterprise's Transnational Merger Strategy during the Financial Crisis
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摘要 民营企业已经成为国际并购的重要力量.民营企业进行跨国并购的动机主要有资源寻求型、贸易替代型、市场拓展型、技术获取型、品牌收购型、网络编织型等。美国金融危机的爆发,为民营企业的跨国并购提供了比较好的机会。民营企业应该抓住机会,寻求合适的并购目标,促进自身的成长。 The private enterprises have become an important force in the international mergers and acquisitions, and the main motivation for cross-border mergers and acquisitions of private enterprises is as follows: resources-seeking, trade alternative, market expanding, technology obtaining, brand acquisition, network weaving etc. Therefore the outbreak of the U.S. financial crisis provides a better opportunity for the cross-border mergers and acquisitions of private enterprises, while private enterprises should seize the opportunities to find suitable acquisition targets promoting their own growth.
作者 王巍
出处 《义乌工商职业技术学院学报》 2010年第1期22-25,35,共5页
关键词 民营企业 跨国并购 营销 策略 private enterprise transnational merger marketing strategy
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