水墨元素在包装设计中的再现

The Reappearance of Water Ink in Package Designing

中国水墨艺术是人类有史以来最具特色的艺术之一,是中华文明的独创,也是中国传统文化的瑰宝。随着现代艺术的发展,不同艺术门类之间的相互渗透影响和交叉融合已成为历史的必然趋势,在东西方文化不断碰撞的今天,水墨艺术运用到包装设计中越来越常见,这是对中国传统文化的一种继承。本文通过对水墨画艺术、书法艺术中所包含的传统视觉艺术元素在包装设计中运用的阐述,进一步讨论了二者相融合的方式。

Chinese water ink art is one of the special arts in human history, which is the sole creation by Chinese culture and also the gem in Chinese traditional culture. As the development of modern arts, it becomes the historical inevitable trend of the infiltration and fusion among different arts. In the modern world where oriental euhures and occidental ones collide continuously, it＇s more and more common that water ink art applies into the package designing. It is a heritage from the traditional Chinese culture. Through the illustration of traditional visual art element, whieh included in the water ink art and calligraphy, apply into the package designing; the paper further discusses the manner of their fusion.