从全球出版结构审视中国出版文化软实力

The Cultural Soft Power of Chinese Publishers from the Perspective of the Global Publishing Structure

我国出版业在世界格局中的竞争实力对我国文化软实力的效果发挥有着重要影响。从2006年至2008年全球出版销售排名50强格局看,我国出版走向世界的路途尚远,因此需要从世界出版巨头的发展路线及动态中汲取经验,改变出版格局、提高产业集中度、拓展国际市场,这样才能提高销售收入,提高核心竞争力,为提升我国文化软实力作出贡献。

The competitiveness of Chinese publishing industry in the world market exercises important influence China＇s cultural soft power.The landscape of the top 50 sellers among the global publishers between 2006 and 2008 tells us that Chinese publishing industry still has a far way to go before it can become important part of that landscape.Chinese publishers must learn from the publishing giants＇development route and trend,remodel the industrial structure,increase industrial concentration and expand to the international market in order to increase sales revenue,improve core competitive edge and strengthen China＇s cultural soft power.