网络经济下“网商”创业发展阶段研究——基于淘宝网的调查分析

The Initial Stage of Network Businessmen in Network Economy——A Study Based on the Investigation and Analysis of Taobao

随着网络经济的迅速发展,淘宝"网商"创业发展迅速,经历了浮现孕育、生存与立足、成长发展以及拓展运营4个阶段,每个阶段都具有不同的特征。但是在快速发展的过程中依然存在诸多问题,为促进"网商"创业的健康、可持续发展,需要改善"网商"的商务环境、重视网络人才的培养、发挥品种经济和范围经济的优势、强化"网商"协作和联盟等。

The rapid development of network economy witnessed the growth of network businessmen in Taobao.They usually had to go through four distinctive stages of birth,survival,growth and expansion.However,the rapid development could not do without problems.In order to promote the healthy and sustainable development of network businessmen＇s entrepreneurship,measures must be taken to improve business environment,stress personnel training,make full use of its advantages,strengthen the collaboration and alliances of network businessmen,etc.