2Min Han, C. Country hnage: Halo or Summary Construct [J] Journal of Marketing Research, May1989, Vol. 26 Issue 2.
3Gary A. Knight, Roger J. Calantone A flexible model of consumer country-of-origin perceptions [J] International Marketing Review, 2000, Vol. 17 Issue 2/3.
二级参考文献10
1C. Min Han, Vern Terpstra. Country-of-origin Effects for Uni-national and Bi-national Products[J]. Journal of International Business Studies, 1988, 19(2):235-255.
2C. Min Han Country Image, Halo or Summary Construct? [J]. Journal of Marketing Research, 1989, 26(2): 222-229.
3Eugene D. Jaffe, Israel D. Nebenzahl. National Image and Competitive Advantage: the Theory and Practice of Country-of-origin Effect[M]. Copenhagen Business School Press, 2001.
4Hanne Niss. Country of Origin Marketing over the Product Life Cycle: a Danish Case Study[J]. European Journal of Marketing, 1996, 30(3) :6-22.
5Hwei-Chung Chen, Arun Pereira. Product Entry in International Markets: the Effect of Country-of-origin on First-mover Advantage[J]. Journal of Product & Brand Management, 1999, 8(3):218-231.
6Khalid I, Al-Sulaiti, Michael J, Baker. Country of Origin Effects: a Literature Review[J]. Marketing Intelligence & Planning, 1998, 16(3):150-199.
7Nicolas Papadopouls, Louise heslop. Country Equity and Country Branding: Problems and Prospects[J]. Journal of Brand Management, 2002, 9(4-5) : 294-314.
8Osondu, Abraham N.. Country of Origin in International Marketing: a Strategy for UK Firms[J]. Executive Accountant, 1996, 22(4):9-13.
9Paul Chao. Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product[J]. Journal of International Business Studies, 1993, 24(2):291-306.
10Schooler,R. D. Product Bias in the Central American Common Market[J]. Journal of Marketing Research, 1965,2: 394-7.
