制盐企业加强市场营销有效途径的初探

An Approach on the Effective Ways for Salt Making Enterpreses to strenthen the Marketing

针对全球经济危机以来,实体经济面临着严峻的市场形势,分析了在市场经济条件下,制盐企业市场营销的新特点,指出了当前一些制盐企业在市场营销中普遍存在的问题,并提出了解决问题的若干对策。

This paper describes the tough market conditions that the identity economy is faced with under the global economic crisis.The new makerting feature of salt making enterprises under the makert economy is analyzed, the common problems that exsit in the salt making enterprises pointed out and a number of solutions are proposed.