提升河南省苹果汁出口竞争力对策的研究

A STUDY OF ENHANCING THE EXPORT COMPETITIVENESS OF HENAN'S APPLE JUICE

河南省是苹果汁生产大省,苹果汁出口在河南省农产品出口贸易中占有重要地位。近年来,河南省苹果汁在国际市场上遭遇了激烈的竞争,出口量大幅度下降。通过分析中国及河南省的出口贸易资料,借助国际市场占有率、显示性比较优势指数等衡量国际竞争优势的主要指标,对河南苹果汁产业的国际竞争力进行了定量分析,揭示了制约河南苹果汁产业国际竞争力提高的因素,提出了提高河南苹果汁出口竞争力的对策。

Henan Province is abundant in apple juice and the export of apple juice occupies a very important position in Henan＇ s export of farm produce. In recent years, Henan＇ s apple juice export has met with much more fierce competition in the international market and there has been a considerable drop in its export. Through analyzing China and Henan Province＇ s exporting materials, this article conducts a quantitative analysis of the international competitiveness of Henan＇ s apple juice industry, reveals the factors restricting the improving of Henan＇ s international competitiveness in its export of apple juice and puts forward suggestions on the export competitiveness of apple juice.