城市居民体育消费行为决定因素的实证研究

Empirical study of the deciding factors of sports consumption behaviors of urban residents

运用问卷调查、计量分析等方法研究城市居民各类体育消费行为的决定因素及与决定因素之间的定量关系。结果显示:除体育消费活动的主观影响因素外,城市居民的可支配收入、性别、婚姻状况、受教育程度及年龄结构是影响各类体育消费行为的客观因素。

Basing their research subject on urban residents in Zhejiang, by using methods such as questionnaire survey and quantitative analysis the authors studied the deciding factors of various sports consumption behaviors of urban residents as well as the quantitative relations between the deciding factors, and revealed that besides subjec- tive affecting factors of sports consumption activities, the disposable income, gender, marital status, educational level and age structure of urban residents are all important factors that affect various sports consumption behaviors.