从山寨文化看当代大学生的媒介素养教育

Folk culture and modern college education on the use of media

山寨文化在大学生中很有吸引力,它的盛行自然会影响大学生对媒介使用和对信息的接受,也自然会影响他们的世界观、价值观的形成。山寨文化背景下媒介素养教育的难点较多,突出的是对主流文化认同感的调整,摆脱山寨文化中游戏成份的诱惑。针对山寨文化的特点,大学生媒介素养教育要努力使大学生从对山寨文化的强烈认同中转化过来,调适主流文化的内容和传播方式,强化经典的传播渠道,并深入开掘其精神魅力。

It is argued that the web-based folk culture is in a ready access of most undergraduates, whose values may be easily influenced. Likewise, media education should center on the adjustment of the main stream culture, and the game- exclusive folk culture. Classic transmission channels need strengthening for exploration of spiritual attractions.