摘要
文章以"广义灵感论"为依据,结合真实的广告实际案例,对POP广告的创意思路和方法进行了分析和总结,使POP广告创作人员在进行广告创意时,更具有科学性和可靠的掌控性,也可为大批优秀的广告创意获得理论的支撑和认可。
The article,based on the ＂generalized theory of inspiration＂ and actual cases of real ads analyses POP advertising and its creative strain of thought and methods so that POP advertising creative staff carry out more scientific and reliable control of nature for a large number of outstanding advertising innovations to obtain the support and recognition of the theory.
出处
《湛江师范学院学报》
2010年第1期153-156,共4页
Journal of Zhanjiang Normal College
基金
湛江师范学院人文社科研究项目(W0724)
关键词
POP广告
视觉设计
广义灵感论
创意
POP advertising
visual design
generalized theory of inspiration
creative
