公交电视的发展、局限与前景方向

The development,limitations and the prospects for the direction of Transit TV’s

文章针对数字移动电视播放和收看的现状分析了其及时效性强、内容易获得、强迫收视等特点,以及运营成本居高不下,广告规模有限,对受众权利有所侵犯等局限,提出了最大效用地利用移动数字电视的受众及广告资源的途径。

Aiming at the status quo of the digital mobile TV broadcast and watch, this paper analyzes the timeliness of its strong, forced viewing, content and other characteristics, as well as easy access to high operating costs, advertising limited size of the audience had the right to limit the infringement. It puts forward the most effective use of the mobile digital TV audience and advertising resources approach.