浅谈“知彼知己”军事思想在企业营销中的运用

Study on military idea of "know the enemy and know yourself" in enterprise marketing application

商场如战场这样的比喻在新经济时代已经成为共识,探讨在商场运用的战术也各有千秋。《孙子兵法》是套源自战场的理论,而我们在商场上,若对其加以变通的理解,便会发现很多理论以及原则都可以借鉴。文章结合实例,对"知彼知己"的思想是如何运用到企业的市场营销中进行了阐释。

It is. common sense to use such figure of speech like ＂business is like a battle field＂ in our new economic era. There already have been several studies on tactics in business behaviors. Ahhough Sunzi ＂The Art of War＂.is a theory originated from battle field, we could find it useful when it is applied in business.We could also find several theories and principles which are extremely beneficial, especially doing a little amendment on that. By citing instances, this article explains how to use the ＂zhibi friends＂ in the enterprise marketing.