摘要
以产业组织理论为基础,运用SCP框架对中国葡萄酒行业的市场结构、企业行为和产业绩效进行了实证分析。实证分析认为:葡萄酒行业处于中低度集中寡占型,行业具有较高的绩效。针对产业结构-行为-绩效模式,提出调整产业结构、加大监督力度以及全面提升中国葡萄酒行业国际竞争力的对策建议。
Based on SCP framework, this paper makes an empirical analysis of the market structure, corporate behavior and industry performance of wine industry in China by industrial organization theory. It is found that wine industry of China belongs to highly concentrated oligopoly style and with higher performance. Through the conclusion of current structure - behavior - performance style, it proposes three constructive suggestions including adjusting industrial structure, optimizing the allocation of resources within industry and the strengthening of the marketing methods and brand building.
出处
《软科学》
CSSCI
北大核心
2010年第3期14-18,共5页
Soft Science
基金
西北农林科技大学科研专项基金项目(06ZR050)
关键词
葡萄酒行业
产业组织
实证分析
产业绩效
wine industry
industrial organization
demonstration analysis
industry performance
