原产地效应影响因素、形成机制和作用机制研究被引量：1

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摘要伴随着全球化浪潮,原产地效应问题的研究成为国际营销中所探讨的热门课题之一,具有良好形象的原产地在国际竞争中有明显的优势,在此态势下,对原产地效应的影响因素、形成机制和作用机制进行探讨有一定的价值和意义。

作者茅一岚

机构地区浙江工商大学

出处《现代商业》 2010年第6期64-65,共2页 Modern Business

关键词原产地效应影响因素形成机制作用机制

参考文献5

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