手机舆论的监控与引导研究

Research on the Monitoring and Guidance of Mobile Phone Public Opinion

舆论是民众社会心理的一种集中体现,它以公共利益为目的,以公共事务为导向。每一个舆论都可能对社会产生重大影响。随着信息技术的发展,手机媒体为人类提供了前所未有的便利与自由,拓宽了沟通的广度和深度,打破了信息传播形式的界限。手机能够促使信息快速传播的舆论的有效形成,但是也会引起社会恐慌。通过全面了解手机舆论的特性及其形成过程,在与传统媒体对比的基础上,提出手机舆论监控与引导的方式,为打造一个和谐安定的手机舆论环境奠定基础。

Public opinion is the concentrated expression ot a psychology ot the masses, which is tor the purpose ot the public and public affairs-oriented. Every public opinion may have a significant impact on society. With the development of information technology, public media provides unprecedented convenience and freedom for mankind, and broadens the breadth and depth of communication, breaking the boundaries of the form of information dissemination. Mobile phone can promote the dissemination of information and the formation of public opinion quickly and efficiently, but it also causes social panic. Through a comprehensive understanding of the characteristics and the formation process of the mobile phone public opinion, and on the basis of comparing with the traditional media, the ways of monitoring and guidance of mobile phone public opinion are proposed for building a harmonious and stable environment of mobile phone public opinion.