高职“市场营销学”模块式教学研究

Research on Modularization Teaching of Marketing in Higher Vocational Education

高职教育必须以职业为导向,在高职"市场营销学"教学中,应该倡导岗位分析、注重能力、提升素质的模块式教学。对于高职"市场营销学"模块式教学,模块组合要符合现代营销业务的特点且利于教学组织方便,教材编写要按照"精简文字、关注程序、注重实例、启发思考"的要求来整合,教学主体安排要体现"双主体"互动,教学评价与反馈方式要多样。

Higher Vocational Education should be based on profession- orientation. During the teaching process of Marketing, it should be promoted by the modularization which consists of position analysis, ability and improving quality. In the modularized teaching of Marketing, it should line with the characteristics of modem marketing, also it should be convenient to the teaching organization. The textbooks should be compiled according to the requirements of ＂simplifying character,focusing on process and eases,and enlightening＂ ,the organization of main parts in teaching should reflect interaction of ＂double subjects＂, and the evaluation of teaching and the ways of feedback should be various.