科学发展观指导下的公共关系学教学改革思考——以钦州学院为例

On Public Relations Teaching Reform under the Guidance of the Scientific Outlook of Development——A Case Study of Qinzhou University

公共关系学教学改革是经济社会形势发展的需要,也是我院深化教学改革、提高教学质量的迫切要求。新形势下进行公共关系学教学改革,应该认真处理好理论与实践,专业与非专业,教与学,共性与个性,专科与本科等关系,并灵活运用好案例法、讨论法、角色互换法、游戏竞赛法和多媒体教学法等教学方法。

The teaching reform of the public relations is urgently required to deepen the teaching reform and to improve the teaching quality in Qinzhou University, as well as in the development of social economy. It is necessary for the reform to seriously handle the relationship between the practice and tbeory, profession and non-profession, teaching and learning, generality and individuality, and college course and undergraduate course. The teaching methods include example of case, discussion, role exchange, game, and media and so on.