旅游产业集群发展的影响因素研究

A Research on Influencing Factors of City Type Tourism Industrial Clusters

旅游产业集群发展的影响因素研究是旅游产业集群研究的一个领域。文章从国内外产业集群的相关理论入手,首先系统地对旅游产业集群的相关内容进行了梳理和界定,探讨了影响旅游产业集群发展的主要因素。采用定性和定量相结合的方法,以问卷调查为主要手段,探讨影响城市型旅游产业集群发展的主要因素。并以长沙市为例,对搜集到的数据运用SPSS统计分析中的信度和效度分析、描述性统计分析、因子分析等各种分析方法,得出社会文化因子、创新环境因子、经济环境因子、区位因子、集群合作因子是六大因子影响旅游产业集群发展的主要因素。

The research about influencing factors of tourism industrial clusters is one of the fields in tourism clusters. This study starts with the theory both home and abroad. First, it combs and defines the theory of tourism industrial clusters and factors generally affecting the development of tourism industrial clusters by using the method of the questionnaires. Second, as a case study, this research combined the qualitative and quantitative analysis discusses the main factors of the city type tourism in- dustrial clusters. The SPSS statistical analysis including the reliability and validity, descriptive statistics, factor analysis is used to analyze the col- lected data. And we conclude six factors of the city type tourism industrial clusters： society and culture, innovation environment, economy, zone bit and cooperate factor which influent the development of tourism industrial clusters.