符号消费影响下的佛教陶瓷设计探讨

SYMBOL CONSUMPTION IMPACTS ON THE DESIGN OF BUDDHIST CERAMIC

从消费者的消费动机和购买行为特征出发,对佛教陶瓷设计中所涉及到的符号消费进行探讨。提出了佛教陶瓷设计需要迎合符号消费的理念。达到佛教陶瓷与消费者相互匹配,协调,促进销售的目的。

In this paper, the consumer motivation and the purchasing behavior are analyzed. Based on the Buddhist ceramic of design, the symbol consumption is discussed. Furthermore, a suggestion to establish the design of Buddhist ceramic structural and standard is given.