现代信息技术在旅游业中的应用与发展策略研究——以连云港市为例

The Application and Development Strategy on Information Technology in Tourism Industry——Taking Lianyungang as an Example

现代信息技术在连云港市旅游业中的应用水平还比较低,信息技术应用面临观念陈旧、技术落后、资金和人才短缺等方面的困境。针对这些问题,文章提出连云港市旅游业应用信息技术的发展策略:通过政府主导、协会推动、企业参与组织实施;突出重点,加快和完善信息化基础建设;研建目的地信息系统(DMS),推广应用技术;拓展融资渠道、加快人才培养等,为信息技术的应用提供保障。

Based on the research, the application problems and obstacles of modem information technology in Lianyungang＇s tourism industry are discussed in this paper, and some developmental strategies of information technology in tourism industry are suggested, such as using the modle of government -led, accelerating the improvement of information infrastmcture, constructing Destination Marketing System （DMS）, expanding financial channels etc.