我国冰雪消费及相关产业发展的对策研究

A Research of Countermeasures on the Consumption of Winter Sports and Related Industries Development in China

通过对我国冰雪消费和相关产业的调查和研究,结果表明:我国冰雪消费和相关产业发展潜力巨大,但相对于冰雪运动发达国家,我国冰雪市场和社会消费规模较小;高端滑雪和低端滑雪的消费比重较大,中端滑雪市场较小;室内滑冰发展较快,室外滑冰市场逐渐萎缩。提高冰雪及相关产业发展的速度、规模和质量,加快冰雪运动的社会普及,从而促进内需,拉动国民经济增长,增加社会就业。同时,加快奥运战略与全民健身战略的协调发展。

Based on surveys on winter sports industry and related industry of China, we find that the potential of Chinese winter sports＇ consumption and related industries are large. Compared to developed countries in winter sports, simuhaneously, China＇s market and society consumption are smaller. The consumption of high-end ski and low-end ski are high, the midrange small. The market development of indoor skating is rapid. At the same time, outdoor is shrinking. Speeding up the scale and quality of development of winter sports, accelerating the popularity in society can boost domestic demand, national economic growth, increase employment, promote development of the National Olympic Strategy and National Fitness Strategy.