对我国大学生体育受众心理特征的调查与干预研究

An Analysis on the Psychological Characteristics of Chinese College Sports Audience and Its Intervention Strategy

通过文献资料法、逻辑分析等方法,对我国大学生体育受众的阅读、收看、收听体育报道或体育节目的心理进行了分析。指出了大学生体育受众接触体育媒体的心理,包括替代心理、认知心理、学习心理(模仿心理)、情结心理、娱乐心理、逆向心理,并据此提出了以下管理干预策略:建立"名人堂"资料库、设立"分众节目"、建立"情结冲突"对象库、"以人为本"的进行报道。

By methods of literature and logical analysis, the paper analyzes the psychological characteristics of Chinese college sports report audience＇s reading, listening, and watching, and six psychological characteristic models, which are substitution, recognition, earning, complex, entertainment and converse, are revealed, Based on them, it puts forward a series of management and intervention strategy do deal with I, including setting up fame hall database, segmented audience program, complex conflict target database and human-oriented report.