论高尔夫文化在中国的传播

On the Spread of Golf Culture in China

通过对高尔夫文化历史演变的分析和与中国社会文化的共性比较,阐明高尔夫运动具有竞技和休闲的双重社会文化特征。高尔夫运动体现了现代社会对礼仪、诚信、公平和平等的发展需求,非常适合在中国的发展和推广。面对中国高尔夫文化严重缺失的现状,指出全行业应该重新审视高尔夫文化在中国的传播,立足于文化定位的调整,依托高尔夫行业协会、高尔夫俱乐部和高尔夫媒体三方共同传播高尔夫文化。同时重点针对中国高尔夫协会的职能和权力缺失,建议中国高尔夫协会应该加快制定行业规范,由点及面推广高尔夫文化。

Through the analysis on the historical evolution of golf culture and the general comparison with Chinese socio-culture,it shows that golf has character of competitive and leisure culture,and reflects etiquette,honesty,fairness and equality of development needs in modern society.The golf sport is very suitable for developing and promoting in Chinese.Facing the serious lack of golf culture in China,it puts forward that the whole industry should re-examine the golf culture in China,and based on the cultural positioning adjustments,rely on the association,golf clubs and golf media together to spread the golf culture. Meanwhile,focusing on the missed functions and powers of Chinese golf association,it is proposed that the association should speed up the development of industry specifications,and spread the golf culture from point to surface.