浅议高等职业学校营销的涵义及本质属性

The Connotation and Nature of Marketing in Higher Vocational and Technical Colleges

为了解决高职学校发展中所面对的各种各样的能够通过营销活动解决的问题，针对高职学校营销的涵义及本质属性进行了细致的分析和探讨，并试图将营销理念注入高职教育管理，目的是为了更好地为高职教育消费者提供优质的服务，同时也为高职教育自身赢得更多的支持和更佳的人才效益、经济效应。

In order to solve the various problems in the development of higher vocational and technical colleges, this paper makes a detailed analysis and discussion of the connotation and nature, while injecting marketing ideas into its educational management for the purpose of providing customers with better services and obtaining more support, talent and economic benefits as well.