关于品牌服装有关问题的探讨

On Famous Brand Clothing

从服装品牌营销供应链管理、销售渠道等方面分析了品牌服装营销的特点，并指出品牌服装营销中存在的问题，在此基础上指出了整合品牌服装营销的相关策略。

The 21st century is an age of information, knowledge - based economy, innovation, opportunities and development. The garment industry in China, is faced with the reality that the global trend of economic integration, China＇s apparel market, many domestic and foreign brands, are competing fiercely, all enterprises are encountered with both the great pressure and challenges. The characteristics of the brand clothing marketing are analyzed, based on the marketing supply chain management of brand clothing as well as their marketing channels. Existing problems are put forward. Countermeasures are also proposed for the integration of famous clothing brand marketing.