天津滨海新区区域品牌建设分析

Analysis of Tianjin Binhai New Area's Regional Brand Building

随着我国现代化进程的加快和市场经济体制的完善,在区域经济发展中品牌效应已经成为和自然资源、地理条件同等重要的影响因素。创建区域品牌,做大做强产业集群,是迅速发展壮大区域经济,培育区域产业集群核心竞争力的有效途径。天津滨海新区已纳入国家发展战略,打造出一个国际知名的滨海新区区域品牌,对于天津的经济发展具有重要的战略意义。本文在回顾相关理论的基础上,结合滨海新区的实际情况,分析了建设区域品牌的可行性和难点,最后对建设滨海新区区域品牌提出一些策略建议。

With the accelerated process of Chinese modernization and the improvement of market economy system, brand had become an equally important factor in regional economic development as natural resources and geographical condition. Create a regional brand, Bigger and stronger industry cluster is effective way to develop and expand rapidly the regional e- conomic and cultivate core competitiveness of the regional industrial clusters. Tianjin Binhai New Area has been incorpo- rated into national development strategies. To create an internationally recognized regional brand - Binhai New Area, is strategically important for Tianjin^s economic development. In this paper, based on the review of relevant theories and the actual situation of Tianjin Binhai New Area, analysis of the feasibility and difficulties of building a regional brand has been made. Finally, some strategic proposals for the construction of Binhai New Area regional brand have been proposed.