论北京市体育产业发展战略

A Research on the Development Strategy of Sports Industry in Beijing

运用文献研究、问卷调查、专家访问等方法对北京市体育产业发展的现状以及存在的主要问题进行了调查,分析北京面临的发展机遇和挑战,并以此为依据有针对性地提出从2006—2015年10年间的北京市体育产业发展的总目标,并将这10年北京体育产业发展划分为奥运产业阶段(2006—2008年)、调整阶段(2009—2010年)、协调发展阶段(2011—2015年)等3个阶段及发展目标,提出实现上述目标的13项具体发展措施。

In this study, the authors have conducted surveys on the status and existing problems of the development of sports industry in Beijing and analyzed the developmental opportunity and challenges faced by Beijing by means of literature review, questionnaire, and interviews with experts, etc. Based on the above analysis, a ten-year overall objective of the sports industry development in Beijing from 2006 to 2015 has been put forward, involving three periods： Olympic industry （2006-2008）, adjusunent period （2009-2010） ,and coordination and development period （2011-2015）. Furthermore, 13 specific measures have been proposed so as to achieve the above overall objective