从组织文化特征出发的低交易价格性产业艾滋病防治策略——以LZ市“板板茶”为例

Development of HIV prevention strategy targeted to low price sex industry in the context of organizational culture:a case from BANBANCHA in LZ City

健康促进的目的是为人们在微观、中观、宏观层次上提供条件,促进人们获得健康的能力。那么,目标人群日常生活所依附的组织文化,应当作为促进健康行为的微观环境予以认真对待。为了解低交易价格性产业组织的艾滋病防治情况,制定有效的防治策略,对LZ市"板板茶"的艾滋病防治工作进行了研究。结果发现,那里存在着"类家族"组织文化和商业组织文化特征。为此,提出的艾滋病防治策略应包括:在同伴教育中特别注重发挥老板的核心作用;在健康宣传中,融入投入与产出的经济话语,促进目标人群对健康的关注;将公共话题和私人话题同时引入健康宣传。

Objective Health promotion aims to empower people to enjoy good health by providing conditions at the micro-,meso-and macro-levels.So the organizational culture on which the target population rely in their daily lives should be considered as specific context for promoting their healthy behavior at the micro-level.The study of BANBANCHA,a specific form of sex industry in LZ city of southwest China,has revealed that it is characterized with culture of quasi-family and commercial sense.Accordingly,a relevant HIV prevention strategy has been developed,such as motivating the boss to participate in peer education,involving marketing discourse in health promotion,encouraging the target population to care for their own health,and integrating public and private topics into the health education activities.