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消费情绪与消费情绪管理浅析 被引量:2

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摘要 消费情绪是消费过程中消费者的情绪反应,它影响着消费者的购买动机、态度和行为。随着市场竞争的加剧,进行必要的情绪管理,已成为企业提高产品竞争力的有效途径之一。本文简要回顾了消费情绪及消费情绪管理的研究概况,经分析提出了如何激发和维持消费者积极消费情绪的情绪管理策略。
作者 王燕
机构地区 贵州财经学院
出处 《全国商情》 2010年第3期43-44,72,共3页
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共引文献20

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  • 1郑丹.服务失败时消费情绪对顾客满意的影响分析[J].现代财经(天津财经大学学报),2006,26(4):55-59. 被引量:8
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