新建本科院校教育品牌探析

On Educational Brand of Newly-established Universities

伴随着高等教育大众化进程,催生了新建本科院校,更促进了学校教育和市场经济的紧密接轨。将企业成功实施的品牌战略运用到教育领域,打造新建本科院校教育品牌,优化和拓展新建本科院校生存和发展空间,盘活办学资源,是实现新建本科院校长久、稳定、可持续性健康发展的必然选择。

With the popularization of higher education, many newly-established universities appear, which promotes the close relationship between school education and the market economy. In order to develop stably and healthily a newly - established tmiversity should apply the brand strategy used in a company to the education to create its educational brand, optimize and expand its survival and developing space, invigorate its school- running resume.