摘要
我国本土经济型酒店品牌要获得长久的生命力,必须注重提高顾客满意度,提升自身竞争力。将从服务品牌构成要素的6个方面,即服务质量、服务模式、服务技术、服务价格、服务文化、服务信誉对我国经济型酒店的顾客满意度测评进行研究,并对如家和锦江之星两个品牌进行了实证分析,在此基础上提出了我国经济型酒店提高顾客满意度的策略,以期能为我国经济型酒店提高顾客满意度提供一些参考。
China＇s domestic economy hotel brands must focus on improving customer satisfaction and promoting competitiveness to get long-term vitality. This article will conduct the research into our country＇s economy hotel＇s customer satisfaction evaluation from the service brand＇s six aspects：service quality,service pattern,service technology, service price, service culture ,and service prestige. This article has carried on an empirical analysis of two hotels Home and Jin Jiang Star. Based on this we propose the strategy to enhance the customer satisfaction for our country＇s economy hotel,with a view to provide some reference to improve our country＇s economy hotels＇ customer satisfaction.
出处
《科技与管理》
2010年第2期91-95,共5页
Science-Technology and Management
关键词
服务品牌
经济型酒店
顾客满意度
service brand
economy hotel
customer satisfaction
