北京乡村民俗旅游资源开发战略初探——以房山区为例

Development of rural folk as tourism resources in Fangshan Beijing

通过对北京市房山区民俗旅游资源开发现状的调查与分析,分析目前民俗旅游资源的分类体系,了解游客对北京乡村民俗旅游资源的认知需求,以及当前民俗旅游资源开发与游客期望之间的差距。提出开发民俗旅游资源的战略措施,以期为民俗旅游健康、稳定、长期的发展提供智力支持,使北京乡村民俗旅游面向更加广阔的市场空间,提高民俗旅游资源的知名度及其影响力。

Based on the investigation and analysis of folk tourism resources in Fangshan Beijing,the authors reviewed the current classification of folk tourism resources,tourists＇ cognitive demand of Beijing folk tourism resources and the difference between current folk tourism resources development and the expectations of tourists,pointed out the strategic measures of the development of folk tourism resources,to provide intellectual support of a healthy,stable and long-term development of folk tourism,to make Beijing＇s folk tourism a broader market space,to improve the popularity and influence of folk tourism resources.