淄博市沂源县文化品牌的强化

The Consolidation of the Cultural Brands in Yiyuan Zibo

《黄石的孩子》等电影对地域的宣传效果证明了文化宣传的巨大作用;从淄川区借《画皮》进行自我宣传的案例可见"文化宣传"的得与失;把沂源作家刘玉堂的作品《福地》拍摄成电影将收获"地域宣传与作家宣传"的双赢局面;把握好剧本改编的具体操作则能提高此举措的成功可能性。

The publicity of films as ＂The Children of Huang Shi＂ of certain areas proved the great role of cultural propaganda; Zichuan＇s publicity by ＂Painted Skin＂ reveals the gain and loss, of ＂cultural propaganda＂; by filming ＂The Blessed＂ of Liu Yutang ,who came from Yiyuan Zibo, the winwin of the area and author publicity is achieved; a good grasp of the actual operation of script adaptation is helpful to enhance the likelihood of success of the practice.