摘要
作为21世纪的朝阳产业,会展经济对城市的发展起着越来越重要的作用。运用SWOT方法,对龙岩市发展会展经济的优势、劣势、机遇和挑战进行综合分析,并提出相应的对策和建议。
Being a rising industry of the 21st century, the exhibition industry has been playing an increasingly important role in the development of cities. After a comprehensive analysis on the strengths, weaknesses, opportunities and threats of the exhibition industry in Longyan by using SWOT, this paper puts forward some corresponding suggestions and strategies.
出处
《龙岩学院学报》
2010年第1期61-63,68,共4页
Journal of Longyan University
