视觉思维与电视节目类型的稳定与创新

Visual Thinking and the Stability and Innovation of the Program Genre of Television

视觉思维对节目类型化的稳定和创新有着重要的作用。视觉记忆中的完形压强构成读者的收看期待,维持了节目类型的稳定,但同时视觉的选择性也促使类型时时创新,这既符合视觉的需求,也是类型发展的规律使然。

Visual Thinking is of great significance to the stability and innovation of the program genres which are classified by convention. The pressures on pursuing to a good gestalt in visual memory constitute the expectation from the audience of programs, which maintain the stability of a genre. But at the same time, the selectivity of the vision promotes a constant innovation of the genre, which not only satisfies the sense of sight, but also follows the law of development of genres.