旅游道德论

The Theory of Tourism Morals

旅游活动是旅游者为获得精神愉悦、享受生活、追求经历等特定的利益诉求而引发的穿越他人生活空间的过程;发展旅游业则是为获得经济收益、促进地区进步等特定的利益诉求而开展的经济活动。利益的驱使而引发了旅游者、社区居民、政府、企业、社会公众和非政府组织等具有能动作用的旅游相关者相互之间错综复杂的互动关系,这种关系的本质实际是利益与道德(或责任)的博弈问题。从旅游业可持续发展的角度出发,应建立基于利益均衡原则的旅游立德机制,以保障各个旅游相关者的利益诉求都得到公平的对待。

Tourism activity is a process in which tourists may get spiritual pleasure, enjoyment of life and pursuing experience by getting in other＇ s living space. To develop tourism is a kind of economic activity for satisfying interest demands like obtaining economic benefits and promoting regional progress. The drive for benefits lead to the complicated relations between tourist, residents, government, enterprises, the general public as well as Non-Government organizations. The authors believe that this relation, in fact, is contradiction between benefits and morals （responsibility）. It is suggested that a Tourism Morals System based on the principle of interest equilibrium should be established from the aspect of sustainable development in order to treat all the stakeholders＇ benefits equally.