摘要
随着生活水平的提高,人们消费方式和消费领域也随之发生了一些转变,这些转变为体育旅游提供了广阔的市场发展空间。通过对旅游者参与体育旅游需求与动机的分析,按照市场细分要求提出一些开发体育旅游产品的途径。
Some changes in the ways and fields of people＇s consumption comie along with the improvement of living conditions, which offer great developing space for the marketing of sports tourism. Through analyzing tourists＇ demands and motivations in sports tourism, this thesis puts forward some suitable ways based on market segmentation principle to develop sports tourism products.
出处
《黑龙江教育学院学报》
2010年第3期186-188,共3页
Journal of Heilongjiang College of Education
关键词
体育旅游
旅游产品
开发途径
sports tourism
tourism products
ways of developing
